Home' AFTA Travel Pages : AFTA Travel Pages 2017 Contents 62 AFTA Travel Pages 2017
Despite a few growing
pains, Tassie is setting new
Tassie’s visitor economy is growing
stronger every year, and our
surveys continue to give us great
confidence about the future.
Once again, 2015–16 was another
fantastic year for Tasmania, thanks
in part to the wonderful support
we receive from our retail travel
partners in selling our island state.
In February 2016, our local tourism
operators backed up their record
10 gold Australian Tourism Awards a
year earlier with another incredible
haul of seven gold awards, and a
swag of silver and bronze awards
to go with them. It proves that the
previous year’s result was no fluke,
and that Tassie genuinely has some
of the best tourism experiences and
products in the country. And our
visitor figures seem to confirm it.
Last financial year, we saw 1.17
million interstate and overseas
visitors arrive on our shores, and
during the year we also achieved a
number of other historic milestones
for Tassie. These include attracting
one million interstate visitors in a
single year, passing 10 million visitor
nights annually in Tasmania, and
exceeding $2 billion in annual visitor
spending, all for the first time in our
Of course, this would not have been
possible without our major airlines
increasing their capacity to our state
in response to the growing demand,
and the increased Spirit of Tasmania
ferry sailings following their $31.5
million refurbishment in 2015.
But in creating the opportunity for
so many more people to come
and experience our island state,
we also experienced some growing
pains. Some of you might have
experienced this while trying to
find rooms for your customers
during peak periods at some of our
popular visitor destinations.
We are confident, however, that
these growing pains will be short-
lived, with around $509 million worth
of new tourism investment currently
in the pipeline in Tassie. This includes
around $112 million of investment in
new hotels and another $700 million
of investment in mixed-use projects
that included visitor accommodation
as part of the project.
There is also around $340 million in
the pipeline for new or improved
tourism experiences and other
tourism infrastructure to make sure
that we can not only attract more
visitors, but that we can also make
sure that they continue to have
a memorable Tasmanian travel
experience while they’re here.
For example, we have new world-
class mountain bike trails, one of
which will be hosting a round of
the MTB Enduro World Series for the
first time ever in Australia, and we
have three golf courses that rank as
Australia’s top three public access
courses, and in the world’s top 50.
Tasmania’s newest coastal
bushwalking experience, the Three
Capes Track – which officially
opened at the end of 2015 – has
already surpassed expectations
and sales as one of the nation’s
finest multi-day coastal walks.
Our food scene has also been
exploding, with more eateries,
distilleries, microbreweries and
cider houses opening than your
clients could possibly experience in
one visit... although it’s so good, I
reckon they’d give it a good shot!
Our airports are also investing tens
of millions of dollars to make sure
that our visitors have a great Tassie
arrival and departure experience.
After all, with almost 70 per cent of
our visitors being repeat visitors, we
want to make sure that our guests
leave with a lasting impression that
encourages them to come back
again and again.
So, as you can see, there is a lot
going on to make Tassie an even
better and more sellable travel
destination. I imagine that you
would want to be a part of all this.
If that is the case, make sure that
you go to tassietrade.com.au, sign
up for our Tassie Specialist Program,
and participate in the opportunities
that this program offers to discover
why Tasmania seems to be so
popular right now.
They say ‘success breeds success’,
and I’m confident that Tasmania
will continue to build its reputation
as Australia’s premium travel
destination for amazing cultural,
artisanal and personal ‘behind the
scenery’ travel experiences.
We want to see Tasmania’s visitor
economy grow every year, and
we’re certainly heading in the right
direction, thanks to your support.
We look forward to working more
closely with all our travel partners in
the months and years ahead as we
seek to maintain the momentum and
break even more visitor records.
John Fitzgerald, Chief Executive Officer, Tourism Tasmania
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